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Wren W Y[ePOe0Ğ\R0NgS;Nы 0{t``S 0 -NVNl'Yf[QHr>y 2009t^3g,{1Hr.4 [] 4b~$\̑GYDave Ulrich W NgVyn0Y[Sfs^ы 0NRDnlW 0 5uP[]NQHr>y 2015t^5g,{1Hr.5 [] N)Rf(/Oy 2012t^7g,{1Hr.2. Of[1 [R] Z^Y R. eyyrWilliam R. Scott W HIleI{ы 0"ROt 0 :gh]NQHr>y 2000t^11g,{1Hr.2 [] WeL.t(0pgW\_L.P؞\fW H\NS0ĞN_I{ы 0[Ot 0 NS"~'Yf[QHr>y 1999t^9g,{1Hr.3 [] Z^H.k_W NNY;Nы 0"RHTb  Oi}T 0 NS"~'Yf[QHr>y 1999t^8g,{1Hr.4 [] Yi`Qh_W e~fI{ы0F_f!h 0ONc6Rt 0 NS"~'Yf[QHr>y 2000t^12g,{1Hr.5 [] John J. WildFinancial statement analysis8th ed SN'Yf[QHr>yTVy 2007t^2g,{1Hr.2 []  HYPERLINK "http://www.dangdang.com/author/%C5%C1%CC%D8%C0%EF%BF%CB%A1%A4%C9%B3%C0%FB%CE%C4_1" \t "_blank" ^yȓKQl)ReW HYPERLINK "http://www.dangdang.com/author/%B3%C2%BE%A2_1" \t "_blank" HRI{ы 0zfRD,g{tONNy 2006t^4g,{1Hr.3 [] William H.GreeneW 0Econometric Analysis 0 nNS'Yf[QHr ,{4Hr.4 ؚhW 0ϑ~NmRgelN^!j 0 nNS'Yf[QHr>y 2006t^,{1Hr.5 []  HYPERLINK "http://www.dangdang.com/author/%B8%A5%C0%BC%A1%A4J%A1%A4%B7%A8%B2%A9%C6%EB_1" \t "_blank" _pQJlZSP0 HYPERLINK "http://www.dangdang.com/author/%B8%A5%C0%CA%B8%E7%A1%A4%C4%AA%B5%CF%C0%FB%D1%C7%C4%E1_1" \t "_blank" _gT)RN<\W  HYPERLINK "http://www.dangdang.com/author/%CC%C6%D0%F1_1" \t "_blank" Ueы 0D,g^:W:ggN]wQ,{NHr ~Nmyf[QHr>y 2003t^3g,{1Hr.6 [] W/Oyr ^ёeW  HYPERLINK "http://www.dangdang.com/author/%C9%F2%D2%D5%B7%E5_1" \t "_blank" lz\I{ы 0"R{tRg 0 SN'Yf[QHr>y 2015t^9g,{1Hr.4. ^:W%1 [] )RnfyyrRPhilip Kotler 0Qei`QRW s8l50N*mf_0UOsO0Hcы 0^:W{t 0y 2015t^,{13Hr.2 [] ȏKQ\lyrW H=Nы 0zNOR 0 -NOQHr>y 2014t^7g,{1Hr.3 []  HYPERLINK "https://www.amazon.cn/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Del+I.+Hawkins&search-alias=books" Del I. Hawkins  HYPERLINK "https://www.amazon.cn/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Kenneth+A.+Coney&search-alias=books" Kenneth A. ConeyW 0Consumer Behavior: Building Marketing Strategy 0 :gh]NQHr>y 2014.4 [] Orvill WalkerW 0Marketing Strategy: a Decision- Focused Approach 0 SN'Yf[QHr>y 2014.5 [] Al Ries Jack Trout 0Positioning: The Battle for Your Mind 0 :gh] zQHr>y 2013.5. b/g~NmS{t1 8nfW 0b/g~NmNyv~NmċN 0 nNS'Yf[QHr>y 2009.2 P[ NAQR`W: 0]Nb/g~Nmf[ 0nNS'Yf[QHr>y 1996. 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